With recent developments in cloud computing, social media and mobile devices, it is more important, now than ever, for businesses of all size to have an effective customer relationship management strategy. The first of this three part series explains the benefits of cloud CRM.

Whether you are using the latest marketing automation technology or an Excel spreadsheet it is crucial to master these lead management fundamentals.  Making lead management improvements will: provide a better buying experience for your customers; increase lead conversion rates and drive business growth; enable sales and marketing to use their time and resources most effectively; give you insight into marketing program ROI; and help align Sales and Marketing.

Monday’s muse is an adhoc post for sharing stand out marketing content discovered during the previous couple of weeks.  Let me know which you like and send me your favourite content for featuring in future posts. Read this post to: learn how Google works; remind yourself of the benefits of email marketing; check you are getting the most from LinkedIn; learn how to use Twitter to drive leads to your website; and find out more about marketing automation.